Natasja Born In Denmark

A post mortem release of a great talent

INSIGHT/ Challenge

The world has long seen talented people go before their time or on the verge of their peak.Unfortunately, the young and brilliantly talented Danish-Jamaican singer Natasja belonged in that category :  On june 24th, 2006, Natasja - a bubbling artist on the verge of her big break - was killed in a car accident in Jamaica. Merely three weeks before the tragedy, No Sleep was commissioned to function as sole art director and designer on both her domestic (Danish) album and the world wide release. Just two weeks before Natasja’s death, No Sleep and Playground Records orchestrated the photo shoot for the two albums. It goes without saying that Natasja’s death came as a chock to all, but with two records finished, the decision was taken to proceed with the releases.

IDEA

The cover art features a multifaceted collage, revolving around the artist’s beliefs and character: A jockey and renowned protestor of war and big corporations exploitation of the lower class in third world countries. 

IMPACT

The domestic record went  6 times gold and double platinum, and won numerous awards, including the prestigious DMA, Danish Music Award, for Best Artwork of the year.

The campaign was huge in Denmark -  ranging across all medias: Magazines, Newspapers, Metro screens, TV, Web, Posters, Flyers, CD, Vinyl, Digital CD Covers and social medias.The release has seen become a certified classic in denmark and contains songs that are still part of party playlist that transcends age to this day.
The campaign was huge in Denmark -  ranging across all medias: Magazines, Newspapers, Metro screens, TV, Web, Posters, Flyers, CD, Vinyl, Digital CD Covers and social medias.The release has seen become a certified classic in denmark and contains songs that are still part of party playlist that transcends age to this day.

Credits

Idea & Concept: Martin Nørgaard Furze
Art Director: Martin Nørgaard Furze
Photographer: Carsten Seidel
Agency: No Sleep
Label: Sony Music, Playground Music

Awards & Recognition

1X Danish Music Award Winner Best Artwork & Art Direction