Using puzzles as a metaphor for bigger problems
There are certain moments in life when everything seems hopeless and you are incapable of overcoming your hardship single handed. These are the moments when Red Cross steps in aiding the needed in their time of despair or injustice. An organisation providing help when help seems futile.
In spite of the fact that he majority of people find Red Cross a great cause.research discovered a very common dismay among people. They simply consider it’s work an impossible quest, because it does not solve the problems. This is the very core of why contributions to Red Cross have steadily dropped during the last seven years.
Consequently, our aim was to get people involved by interacting and noodling around with the problems that Red Cross faces and which everyday people dismiss beforehand as unsolvable. The answer to this was - puzzles.4 kinds of puzzles were built, all in different styles, scales and forms - ranging from life size street puzzles to rubix cubes and magazine ads.
To give people a sense of accomplishment by symbolically solving the problems. Thus restoring the feeling that their help is needed and that we all have to join forces to solve the issues of the world
Idea & Concept: Martin Nørgaard Furze
Art Director: Martin Nørgaard Furze
Copywriter: Martin Nørgaard Furze
Agency: No Sleep